Property is often considered a safe bet when it comes to investing money and turning over a profit. The reality is that people will always need somewhere to live, and even though the market can be tumultuous, if you make the right calls at the right time, you should be able to make money from bricks and mortar. It’s not easy to make a successful career out of investing in property, but if you get it right, this can be a very lucrative path. If you’re thinking of investing in your first property or you’re on the lookout for a new addition to your portfolio, this guide should prove useful. 
Property Investment
Setting a budget
Nobody should go into property investment without a budget. It can be very dangerous to start looking at brochures, making appointments and attending auctions without having accurate figures to hand. As a potential buyer, you should know exactly how much you can afford to spend on the project. If you’re buying a house or an apartment in pristine condition, it’s relatively easy to set a budget and stick to it. If you’re thinking of buying a fixer-upper or you’re interested in buying a plot of land and building on it, the process becomes much more complex. The initial purchase fee is likely to be significantly lower than the projected total cost. If you are taking on renovation work, make sure you have detailed quotes, and you have an accurate prediction in mind before you agree to buy so that you can determine if the project is viable and get an idea of how much money you could make. When you’re investing in property, it’s always beneficial to bear in mind that you’re not going to make money overnight. It could be months, even years before the venture pays off, so don’t bite off more than you can chew.
Researching your target market
When you buy an investment property, you should always bear your target market in mind. When you’re looking for a new home, you need to have that emotional attachment and that feeling when you walk through the door. With a house or condo you plan to let or sell, you need to prioritize your head over your heart and think only about the people you want to get through the door when you sell or rent out the property. Do some research to find out more about that specific group of people. How much are they willing to spend? What kinds of features are they looking for? What would make them choose one property over another? Once you have this information, you can tailor your search, and your chances of selling or finding a tenant quickly should be much higher.
Choosing the right property
When you know how much you have to spend and the type of buyer or tenant you’re looking for, you should be able to pinpoint the kind of property you’re looking for. If you’re hoping to make money, there are lots of considerations to mull over, including the location, the size, the price and any stand-out features that give that property the wow factor. If you’re going for the luxury market, what could you buy that would seal the deal on the spot? A property with a sea view or a ranch that offers the chance to go fishing in the front garden or boating on a lake is more likely to catch the eye than a standard detached home in an exclusive neighborhood. If you’re looking for inspiration or you’re keen to see what’s out there, visit to have a look at some unique properties. If you’re aiming for a family market, keep your eyes peeled for properties that offer something different, as well as satisfying the usual checklist. You could look for a split-level garden with an area for the kids or a basement playroom or games room for teenagers, for example. 
Paying the right price
Investing in property is only lucrative if you buy and sell at the right price. If you purchase a property, but it’s too expensive for your target market, you’re going to struggle to sell it, and you may have to lower the asking price. When you’re considering options, have a good look at what other properties in the area have sold for in the past and make sure the realtor’s valuation is fair. If you think the price is too high, don’t be afraid to negotiate. If you put in a low offer, it may be rejected, but there is a chance that it could be accepted. If you don’t ask, you won’t know. You can always increase the offer. If you’re bidding against other buyers, and you want to get a house off the market and you’re sure that it will sell for a profit, you may need to act quickly, but don’t lose sight of your budget. The more you spend, the lower the profit margin. 
Dodging pitfalls
Some of the world’s richest people have made their money from buying and selling property, but it’s no walk in the park. There are lots of pitfalls out there, and there are plenty of people who have tried and failed. Look out for red herrings and warning signs. If this is your first foray into the world of property, this page is worth a read Avoid properties that have been on the market for a long time and those that require extensive work unless you are confident that you can make that property saleable without spending a fortune. Research locations and find out more about the local area before you buy. Check details of building developments and planning restrictions, and always get quotes for building work before you buy if you plan to take on a project. 
If you’re keen to invest in property, there are lots of factors to consider before you sign any contracts or put up sold signs. Research the area, get to know your target market, and spend time finding the perfect property. Beware of red flag signs, stick to your budget, and don’t rush into making decisions.

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