Logo Design Tips for Financial Institutions

Are you planning to put up a financial company? Could you be in charge of your company’s branding efforts? Are you thinking of redesigning your logos and other brand identity materials?

If you are aiming to accomplish any of these, then read on and learn some useful tips when creating your all-important company logo.

Money Matters

People may not readily think about advertising, marketing, or communications when talking about finance and financial institutions. However, a financial company is a brand to its own target market. Therefore, it has its own branding and communication goals that must be realized, adhered to, and cared for.

Logo Design

Logos are a big part of any branding strategy. It is a visual representation of a company, one that is readily seen by everyone. It is what people associate the company with. A reputable and experienced branding agency would tell you that a company’s logo is a hardworking tool that can drive interest in the company. 

However, if it is incorrectly created, it can be easily ignored — and its use, drastically simplified.

To ensure that your logo works for your company, it should be a purposeful magnet that will draw your target audience in. Here are some tips that can guide you when creating an effective finance company logo:

1. Represent your brand.

Your logo would normally be the first thing that your target audience sees. It should thus be arresting enough to pique their interest. Your logo should be able to draw people in, inspire them to ask questions, and encourage them to learn more about who you are as a company, as people, and as a culture.

In the finance industry, there are three characteristics that are held in high regard: trust, reliability, and success. Your logo must be able to embody all these, so great care must be taken in its design. Research and creativity must come together to result in a logo that will convey these qualities. 

While there may not be much leeway for out-of-the-box designs (since some financial institutions still lean toward conservatism), it does not mean that your logo should be staid, bland, and boring.

2. Maintain simplicity.

While you want to embody the company’s brand in a logo, you would not want to end up drawing a set of hieroglyphs. Logos that are clean, precise, and simple usually work best for finance corporations. A logo should be uncluttered and free from confusing symbols that could only bring too much visual noise.

Instead, aim to use psychological tricks and associations that will best convey your brand identity. Do not cram the logo with the full brand narrative of your company. Think how an apple or a swoosh can immediately tell people that it’s a product from Apple or Nike.

3. Mind your shapes and sizes.

The shape and size of your logo should matter. Whatever the design that you come up with, consider its clarity in whatever size adaptation or orientation it will be.

At the same time, try to use psychological and emotional associations again when thinking of a shape. Round shapes usually signify community, unity, and perfection, or layers of protection. Squares or rectangles can suggest strength, solidity, and stability. Triangles can mean innovation, energy, or the peak of success.

4. Create with color.

The psychology of color also plays a significant role in creating logos. The color of money may be used as a guide, although most financial institutions go for either blue or red.

American Express, Morgan Stanley, and Citibank are some of the institutions that use blue for their logo. This is because in color psychology, blue stands for competence, dependability, serenity, and trust. Other companies, such as Wells Fargo, Mastercard, and HSBC use red since it conveys qualities like action, energy, and vitality.

5. Establish an emotional link.

Financial company logos should also be created with the customers in mind. Since finance firms are usually seen as cold and distant, a well-thought-out logo can humanize the brand and strike a chord in their target audience’s hearts.

Establishing and maintaining strong emotional connections with customers is essential for any brand. A logo that speaks with warmth can also be used to create a certain level of trust, reliability, and stability.

At the same time, a well-crafted logo shows the quality of service that clients can expect from the company. Who would want to do entrust their money to companies who have a shabbily designed or tacky logo?

Logos Go a Long Way

Logos are not mere icons meant to differentiate one company from another. They are also a symbol of what the company stands for and what it can do for their customers. A well-designed logo will incorporate thoughtful consideration into the brand identity of a financial organization and convey an emotional connection to create lasting relationships with its intended audience.

5 Strategies To Ensure You Get Top Prices When Selling Your Home

So, you've finally decided to put your home on the market, which can be quite an emotional experience, especially if you have lived there for many years, and in order to get a good price for your property, here are a few tips.

1. Consider Renovation

Generally speaking, the investment you make for a few minor renovations can be returned when you sell, and in some cases, you can actually make a profit. The first thing to do is take an honest look at the frontal elevation of your home and ask yourself, “Would I want to view this property?” Resurfacing the driveway and trimming the hedges could be the difference between a view and a sale, and with any improvement, you need to find out whether or not the renovation is a selling point.

Selling Your Home

2. Find a Good Conveyancing Lawyer

An experienced conveyancing lawyer can offer invaluable advice when it comes to selling your property, and with local Brisbane conveyancing from an established firm, you won’t have far to look to find the best legal advice. The conveyancing lawyer is on your side, and he or she will act in your best interests at all times, ensuring that you are happy with the outcome.

3. Rejecting an Offer

Of course, a lot depends on whether you desperately need the sale, and by taking note of a potential viewer’s body language, you can gauge their level of interest, and if that is high, rejecting their initial offer will more than likely result in them making a better offer. Of course, there is an element of risk in rejecting an offer, as it may be the only chance you have of making the sale.

4. Fix Minor Issues

Light bulbs that don’t work and leaking taps should all be repaired prior to putting the property on the market, as should anything that the potential buyer is likely to spot. Small issues give the buyer extra leverage, so try to minimise these, as this will help you get a fair price for the property. 

5. Advertise in All the Right Places

The more people see your listing, the better the chances of a sale, and if you have half a dozen people booked in for a viewing, you can afford to stick to your guns regarding price. There are many online real estate websites, where you can post the details of your property, and make sure that a professional photographer takes the shots, as they know how to present a property in its best light.

If you happen to be living in Australia, there are many properties on the market in both Brisbane and Sydney.Before selling your home, make sure that you have an accurate assessment of both the value and the condition of your property as this will give you the knowledge you need to decide whether or not to renovate.